Internet Paradigm II

Richard Dawkins coined the term “meme” in his 1976 book, The Selfish Gene. He defines the term as a noun which “conveys the idea of a unit of cultural transmission, or a unit of imitation”. The definition of a meme has spread widely and rapidly since Dawkins first coined the term, with the idea generally being that a meme can be anything which spreads/shows a particular idea or agenda.

Since the internet has grown in popularity, millions of memes have spread across the world portraying different ideas. This exchange propaganda is often referred to as “meme warfare”.

While the most common memes are humorous, the best ones are not. Instead, they allow audiences to understand and comprehend ideas far beyond the surface.

Some memes enforce a political agenda, others merely spread jokes. Some—similar to the remediation in the featured image—merely spread an idea which helps us to reflect upon our own lives.


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Published by daylebeazley

Writer. Editor. Student. Creative.

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